Flor de Agave — Visual Identity
For the Flor de Agave festival, I developed a brand toolkit based on the festival’s proposal and visual direction. These guidelines establish a cohesive identity that will be applied across all festival materials in Project 2.
Framework
The Event proposal provided the details and values of the festival Flor de Agave, this guided the design for the visual identity of the event.
The main goal for the identity is to represent the festival and capture the landscapes and regional culture of Jalisco.
Tools
The visual identity manual is equiped with logo variations and details on how to best use the visual elements. This will ensure that logo application and festival materials are cohesive and representative of the brand.
Visual Identity Manual
